Jerry Goldstone highlights 3 big questions that your donors like answered before they decide to donate to your cause. He also outlines how to answer these questions as well as provides tips to keep your donors engaged before, during, and after your event.
Here are the big three questions:
Question 1: What is it for?
Jerry's checklist to help answer What is it for?
Question 2: Why should I care?
Using emotions to answer Why should I care?
Question 3: Why do I need to give right now?
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