SMART goals are a great way to establish what success means to you, as well as keeps "your eye on the prize".
SMART goals are:
S - Specific
M - Measureable
A - Attainable
R - Relevenat
T - Timely
Using these aspects, you can form a marketing goal that aligns with your event and it's patrons.
Tracking & Measuring Marketing Success
The next step after setting a goal is to know how to track your efforts.
“Always, always track along the way” – Leann Yutuc, Inventa
Without data, it's difficult to say for sure your marketing campaign was successful. It looks different depending on budget and time -- it can sometimes look like spreadsheets, social media tools, or email tools.
This is a quick summary of Leann's advice, to learn more and see the full article, click here.