Understanding Your Messaging Campaign Results

How to View Campaign Results

1. Log in to your Trellis account and click Messaging in the left-side panel.
2. Click Sent to view all previously sent messages.
3. In the top-right corner, click the Campaign Results icon.
4. If your campaign includes both Email and SMS, use the tabs to switch between results for each message type.

Email Campaign Results

At the top of the report, you'll see a summary of overall campaign performance:

• Recipients -- the total number of people included in the campaign
• Delivery Rate -- the percentage of recipients who received your email
• Open Rate -- the percentage of recipients who opened your email

Below the summary, each recipient is listed with an individual interaction status:

• Sent -- the email has been sent but not yet delivered to the recipient's inbox
• Delivered -- the email was successfully received by the recipient
• First Opening -- the recipient opened the email for the first time
• Known Open -- the recipient has opened the email more than once
• Loaded by Proxy -- the email may have been opened, but cannot be confirmed due to Apple Mail Privacy Protection settings
• Clicked -- the recipient clicked a link in the email
• Soft Bounce -- the email could not be delivered temporarily (e.g., full inbox or server issue); delivery may be retried
• Hard Bounce / Invalid Email / Error / Blocked / Deferred / Complaint / Unsubscribed -- the email cannot be delivered, typically due to an invalid address, blocked domain, or the recipient opting out

SMS Campaign Results

At the top of the SMS results report, you'll see the following metrics:

• Recipients -- the total number of people included in the campaign
• Delivered -- the number of recipients who successfully received your SMS
• Failed -- the number of recipients whose SMS could not be delivered
• Pending -- the number of recipients whose messages have not yet been delivered