---
title: How to View Your Fundraiser's Marketing Insights
description: In order to help you be successful in your fundraiser we have made a marketing insight feature available for you!
---

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1. [Help & Learning](https://help.trellis.org/?hsLang=en)
2. [Resources for a Successful Fundraiser](https://help.trellis.org/resources-for-a-successful-fundraiser?hsLang=en)
3. [Pre-Event Planning](https://help.trellis.org/resources-for-a-successful-fundraiser?hsLang=en#pre-event-planning)

# How to View Your Fundraiser's Marketing Insights

## In order to help you be successful in your fundraiser we have made a marketing insight feature available for you!

Marketing Insights help you understand how your fundraiser is performing over time. Instead of guessing when your audience is most active, you can filter and view trend reports that show real results. Use these insights to guide result-based marketing strategies and raise more funds.

**Please Note:** This is a simple feature and not intended to replace other marketing analytics tools, like Google Analytics.

### **How to View Your Marketing Insights**

1. From your dashboard, navigate to **Results \> Marketing**.
2. Set your date range using **Show data starting from** and **Show data until**. Choose **Now** to show data up to the current moment, or select **Specified Date** to set a fixed end date and time.
3. Use the **Show data grouped by** dropdown to choose how your data is grouped (for example, by **Day**).
4. Use the **Legend** to show or hide specific data points, such as **Average Donation**, **Average Sale**, **Total Donations**, and **Total Sales**.

![](https://help.trellis.org/hs-fs/hubfs/image-png-Sep-03-2026-09-07-55-4869-PM.png?width=670&height=171&name=image-png-Sep-03-2026-09-07-55-4869-PM.png)

**Pro Tip:** Each report refreshes automatically. Check the **Refreshes in** countdown in the top-right corner to see when your data will next update.

### **Available Trend Reports**

The following trend reports are available:

- Sales and Donations
- Cumulative Sales and Donations
- Checkouts, Purchasers, and Donors
- Top Donors
- Affiliate Sales
- Affiliate Cumulative Sales

**Pro Tip:** You can also track performance through your affiliate links. Learn more in [How to Use the Affiliate Link](https://help.trellis.org/affiliate-link?hsLang=en).

---

### **Frequently Asked Questions**

#### **How can we connect our Trellis page to Google Analytics?**

You can add your GA4 tag to your fundraiser from Fundraiser Settings. Note, we do not support Google Tag Manager at this time.

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